Showcasing a clear visual brand is paramount as people rely more heavily on videos and graphics for information online. Therefore, making better videos is becoming a more important part of your content marketing tactics. But for small and medium businesses on a budget, a professional video crew isn’t realistic for every project. So what’s a […]
Last week on my personal blog, I wrote a few of my reflections on the recent NYU Stern EMT Summit. It was a great event, filled with smart people, and I believe that when you ask smart people tough questions, the insights you gain go beyond the answers to those questions. Here are two lessons […]
Whether you’re a business of 1 or 1 million, it’s important to know whether or not your email communications are reaching your target audience and being productive. While larger organizations can pay for advanced email systems, even small and medium businesses can do more with email if they know what their potential customers are clicking […]
Looking to brush up your social media, PR, or SEO skills? Well, you’re in luck! Communications Week starts Oct. 20 and will include lots of free in-person (in NYC) and online events. For small and medium businesses, you may want to check out “DIY PR” (in-person) or “Supercharge your communications with social media” (online). I […]
You probably know that it’s important to share not only your own content on your social media channels but also relevant content from other sources. The diversity of articles and content serves your audience and keeps them engaged. “That’s all well and good,” you may think. “But I don’t have the time to find all […]